Full-stack engineering partnerEst. 2024Mohali, India

We engineer the softwarethat runs the business.

Prime Depth Labs is the engineering team companies bring in when the system has to work: CRMs, financial platforms, AI products and mobile apps, built by engineers with three to eight-plus years in production.

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fitwiser-crm.primedepthlabs.com

Dashboard

Lead pipeline across every source, this month

Search leads, clients… Export

Leads this month

1,284

18.4% vs last month

Gross conversions

168

13.1% conversion

Collected

₹14.6L

₹2.1L above target

Missed follow-ups

down 41% this week

Leads by source

Meta AdsWebsiteAppReferral

14710131619222528

Lead stages

New1,284

Yet To Talk912

Hot436

In Follow Up388

Booked241

Converted168

Lead	Source	Status	Counsellor	Package	Next follow-up
Aarav Mehta	Meta Ads	Hot	Neha K.	Transformation · 6M	Today, 4:30 PM
Simran Gill	Website	Booked	Rohit S.	Fat Loss · 3M	Tomorrow, 11:00 AM
Kabir Arora	App	In Follow Up	Neha K.	Transformation · 12M	Fri, 6:00 PM

Fitwiser CRM · DashboardShown with sample data

Position01

Most software fails quietly. A lead goes uncalled, a payout never reconciles, a renewal slips past its date. We build the systems that make sure it doesn't: one senior team, from the first schema to the last pixel, accountable for the whole stack.

Flagship · Fitwiser CRM02

Fitwiser CRM

Health & fitness · Revenue operations

The operating system behind a coached weight-loss business. Every lead from Meta ads, the website and the app lands in one CRM, is routed to the right counsellor, nurtured on WhatsApp, converted with Razorpay and tracked through renewal.

9,000

Daily active users on the Fitwiser platform

Operational modules in one CRM

Third-party systems integrated

01
Capture
Meta Lead Ads, the website and the mobile app feed one pipeline. Duplicates are merged by phone number before a counsellor ever sees them.
02
Route
Assignment rules send each lead to the right counsellor by source, city, package or history, and balance the load across the team.
03
Nurture
Every status change queues a WhatsApp cadence on Interakt, up to nine timed touches, with delivery and read receipts flowing back into the lead.
04
Convert
Razorpay payment links, generated invoices and balance follow-up dates turn a booking into collected revenue, and nothing sits unpaid unnoticed.
05
Retain
Renewal, upgrade and referral analytics by month and by coach, the numbers the owners run the business on every Monday.
06
Ask
AI Intelligence answers plain-English questions over the live database, shows its working, and hands back the SQL and a CSV.

fitwiser-crm.primedepthlabs.com

Dashboard

Lead pipeline across every source, this month

Search leads, clients… Export

Leads this month

1,284

18.4% vs last month

Gross conversions

168

13.1% conversion

Collected

₹14.6L

₹2.1L above target

Missed follow-ups

down 41% this week

Leads by source

Meta AdsWebsiteAppReferral

14710131619222528

Lead stages

New1,284

Yet To Talk912

Hot436

In Follow Up388

Booked241

Converted168

Lead	Source	Status	Counsellor	Package	Next follow-up
Aarav Mehta	Meta Ads	Hot	Neha K.	Transformation · 6M	Today, 4:30 PM
Simran Gill	Website	Booked	Rohit S.	Fat Loss · 3M	Tomorrow, 11:00 AM
Kabir Arora	App	In Follow Up	Neha K.	Transformation · 12M	Fri, 6:00 PM

Fitwiser CRM · CaptureRecreated with sample data

Capture

Meta Lead Ads, the website and the mobile app feed one pipeline. Duplicates are merged by phone number before a counsellor ever sees them.

Dashboard

Lead pipeline across every source, this month

Search leads, clients… Export

Leads this month

1,284

18.4% vs last month

Gross conversions

168

13.1% conversion

Collected

₹14.6L

₹2.1L above target

Missed follow-ups

down 41% this week

Leads by source

Meta AdsWebsiteAppReferral

14710131619222528

Lead stages

New1,284

Yet To Talk912

Hot436

In Follow Up388

Booked241

Converted168

Lead	Source	Status	Counsellor	Package	Next follow-up
Aarav Mehta	Meta Ads	Hot	Neha K.	Transformation · 6M	Today, 4:30 PM
Simran Gill	Website	Booked	Rohit S.	Fat Loss · 3M	Tomorrow, 11:00 AM
Kabir Arora	App	In Follow Up	Neha K.	Transformation · 12M	Fri, 6:00 PM

Route

Assignment rules send each lead to the right counsellor by source, city, package or history, and balance the load across the team.

Lead Assignment

Rules route each new lead to the right counsellor

Search leads, clients… Export

Assignment rules

+ New rule

Rule 1Active

When Source is Meta Ads and city is Delhi NCR

Assign to Neha K., Rohit S.Round robin412 leads routed

Rule 2Active

When Package interest is Transformation 12M

Assign to Senior counsellorsLeast loaded186 leads routed

Rule 3Active

When Lead came from the Android or iOS app

Assign to App deskRound robin239 leads routed

Rule 4Active

When Returning client with an expired plan

Assign to Original coachSticky owner97 leads routed

Pending leads

Waiting under 4 minutes on average

Counsellor workload

Neha K.46 open

Rohit S.41 open

Priya D.38 open

Arjun T.29 open

Sana M.22 open

Nurture

Every status change queues a WhatsApp cadence on Interakt, up to nine timed touches, with delivery and read receipts flowing back into the lead.

Leads · WhatsApp automation

Every status change queues the next message

Search leads, clients… Export

Cadence · New Lead

9 approved templates on Interakt

Running

ImmediatelyWelcome + booking linkDelivered

30 minutesCoach introduction videoRead

6 hoursTransformation storiesRead

12 hoursFree consultation reminderDelivered

24 hoursPlan comparison guideQueued

36 hoursLimited-slot nudgeQueued

48 hoursMember testimonialQueued

72 hoursCoach check-inQueued

96 hoursLast call before closeQueued

Fitwiser

Business account

Hi Aarav! 👋 Thanks for your interest in Fitwiser. Book your free consultation with a coach here:Book consultation10:02

Meet Coach Rhea — she has helped 400+ members reach their goal weight. Here's a 60-second intro 🎥10:32

Real members, real results. See how Kabir lost 14 kg in 6 months 💪16:02

Booked for tomorrow 11am 🙌16:20

Convert

Razorpay payment links, generated invoices and balance follow-up dates turn a booking into collected revenue, and nothing sits unpaid unnoticed.

Reports · Collections

Invoices, balances and follow-ups in one ledger

Search leads, clients… Export

Invoiced this month

₹18.2L

146 invoices

Collected

₹14.6L

80.2% collection rate

Outstanding balance

₹3.6L

31 balances tracked

Avg deal size

₹36.4K

up ₹2.8K

Invoices & balance follow-ups

AllPaidBalance dueOverdue

Invoice	Client	Package	Amount	Received	Status	Method
INV-2026-0418	Aarav Mehta	Transformation · 6M	₹42,000	₹42,000	Paid	Razorpay
INV-2026-0417	Simran Gill	Fat Loss · 3M	₹18,500	₹10,000	Balance due 25 Nov	UPI
INV-2026-0416	Kabir Arora	Transformation · 12M	₹72,000	₹72,000	Paid	Razorpay
INV-2026-0415	Ishita Rao	Maintenance · 3M	₹12,000	₹6,000	Follow up in 3 days	Card
INV-2026-0414	Dev Malhotra	Fat Loss · 6M	₹32,000	₹32,000	Paid	Razorpay
INV-2026-0413	Ananya Iyer	Transformation · 6M	₹42,000	₹21,000	Overdue 2 days	UPI

Retain

Renewal, upgrade and referral analytics by month and by coach, the numbers the owners run the business on every Monday.

Analytics · Renewals

Renewal, upgrade and referral revenue by month

Search leads, clients… Export

62%

rate

Renewals · November

₹4.8L

71 of 114 expiring renewed

18%

rate

Upgrades · November

₹1.3L

21 members moved up a plan

rate

Referrals · November

₹0.9L

26 new members referred

Monthly renewal revenue

₹ lakh

6.2

7.1

6.8

8.4

9.6

10.9

JunJulAugSepOctNov

Coach-wise renewals

Coach Rhea

78%

Coach Vikram

71%

Coach Tanya

64%

Coach Imran

58%

Coach Pooja

49%

Ask

AI Intelligence answers plain-English questions over the live database, shows its working, and hands back the SQL and a CSV.

AI Intelligence

Ask the CRM a question in plain English

Search leads, clients… Export

Which counsellors missed the most follow-ups last week, and what did it cost us?

23 follow-ups were missed last week across 5 counsellors. Two counsellors account for 61% of them. Leads with a missed follow-up converted at 4.2% versus 13.1% overall, an estimated ₹1.9L in lost bookings.

Counsellor	Missed	Miss rate	Est. impact
Arjun T.	8	17%	₹68K
Sana M.	6	14%	₹51K
Priya D.	4	9%	₹33K
Rohit S.	3	6%	₹24K
Neha K.	2	4%	₹16K

Copy SQLDownload CSVHow this is calculated

Ask about leads, sales, clients, coaches…

StackNext.jsTypeScriptSupabasePostgresRazorpayInterakt WhatsAppCalendlyMeta Graph APILLM + SQLVercel

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